Category: watches

Omega And Women A Story About Time And Fashion Colleagues

This year, OMEGA celebrates its extraordinary heritage with the theme of ‘Watches and Women’. This story not only concerns the timepiece itself, but also presents the attitudes, styles and personalities of women around the world; it also tells the glorious history of Omega and the global women’s moments.
  Women’s rights and equality were redefined in the 20th century. In this era, women not only find their self-worth, they are also able to speak out in groups. The transformation of women’s watches also quietly began at the beginning of the 20th century-a watch with a delicate flower pattern engraved on the silver case came out. This was the world’s first Omega ladies watch. Prior to this, although Omega had no shortage of beautifully sculpted pocket watches, since 1902, Omega has begun to give women’s watches a unique style and character.

Omega Women’s Pocket Watch Advertisement, 1899

Omega Women’s Pocket Watch Advertisement, Spanish, 1900

  However, it takes time for people to get used to the innovation of women’s watches, which is not difficult to understand. In some circles at that time, women looking down at their watches was still considered an inelegant act, and it was seen as women expressing their boring or boring emotions. Therefore, Omega began to create a ‘hidden jewelry watch’, which looks like a piece of jewelry from the outside, but has hidden a small timepiece inside. These timepieces, like other Omega understated and classic styles, are becoming increasingly popular.

Omega Retractable Women’s Watch Advertising, 1908

Omega Women’s Watch Antique, 1914

  The times are developing, and Omega is constantly changing its style. As history enters the ‘Roaring Twenties,’ short skirts and short hair are all the rage among trendy women; the Art Deco movement shows the world rich colors and bold shapes. Omega responds to these new freedoms and attitudes with Art Deco jewelry watches. Omega understands the pursuit of both internal and external watches for women who have unique insights into aesthetics. Each Omega ladies watch has its industry-leading precision quality.

Omega Women’s Watch Advertising, Italian, 1921

Omega Golf Watch Advertising, French L’Illustration Weekly, 1928

  In fact, from 1894 to 1935, Omega used more than 35% of advanced movements for women’s watches, a surprising proportion. This fact has clearly shown that Omega has an accurate identification of the potential and importance of the women’s watch market.
  Omega’s Medicus watch, introduced in 1937, is a perfect example of this view. This watch is simple and easy to read, especially designed for busy nurses; it is also the first women’s junior watch in Omega history. The emergence of the Medicus watch not only meets the work needs of female practitioners in the medical industry, but also has an elegant and beautiful appearance.
  During this period, Omega’s ads also appeared modern and neutral, showing the colorful lifestyle of women around the world in terms of work, family and entertainment.

Omega Concealed Jewellery Watch Advertisement, 1946

Omega Concealed Jewellery Watch Advertisement, 1947

  In the 1950s, advertising began to change gradually with public attitudes. When many brands catered to the society at the time and sculpted women’s ‘housewives’ in advertisements, Omega uniquely interpreted the unique personality and fashion taste that made each woman unique. Like Marilyn Monroe and Audrey Hepburn on the big screen, Omega ads highlight and defend a feminine image with both elegance and personality. Omega’s 1951 ad reads: ‘In all aspects of daily life, women are just like men, they are active, they love sports, they have a busy life; they have the same desire for accurate timepieces as men.’
  In this decade, Omega’s commitment to its female customers has been fulfilled perfectly. The Ladymatic series of watches launched in 1955 was equipped with the world’s smallest automatic movement at the time. This watch combines advanced technology with elegant design, making it proud of its smile, and it is immediately popular in the market.

Omega Ladymatic watch advertisement, 1955

Omega Art Deco Jewellery Watch Advertisement, 1959

  Since then, Omega star timepieces began to flow. The Omega ‘Flower’ luxury jewellery mystery watch is the first ever watch made of lavender gold. The first watch of this series born in 1955 was set with gorgeous diamonds. In fact, many mysterious watches are created by Omega in collaboration with well-known designers. This trend continued into the 1960s and 1970s, when the world was full of bold attempts, rich colors, and endless creativity.
  Jewellery designer Gilbert Albert and avant-garde artist Andrew Grima both created stunning watch pieces during this time. They used precious metals and precious stones to watch design, and also used ‘Moldavita’ watches by Albert. A real meteorite.

Omega Trilogia del Tiempo Luxury Jewellery Exhibition Advertisement, 1966

Omega Jeux d’or luxury jewellery and jewellery watch ads inspired by jewellery designer Gilbert Albert, 1969

Advertising on the Omega Disc Flying Women’s Watch, 1971

  When Cindy Crawford became Omega’s first celebrity ambassador in 1995, Omega’s brand image was also closely linked to successful and confident female groups, and Omega ushered in a new era. Nicole Kidman, golf star Stacy Lewis, track star Jessica Ennis-Hill and other film, sports and modeling industries Elite people have become omega celebrity ambassadors, and today they are still an indispensable and important member of the omega celebrity ambassador family.

Omega Celebrity Ambassador Cindy Crawford participated in the design of the Constellation series of watches, 1996

  Even with the passage of time, Omega has always kept pace with the changing attitudes and trends of women. The 20th century has become history. Today, women have an unprecedented influence on the world, and Omega is extremely proud to be the industry leader in the field of women’s watches. Every Omega watch has both a high-quality movement and a beautiful appearance, perfectly achieving ‘internal and external repair.’ In fact, the craftsmanship and exquisiteness of several women’s watches are better than men’s watches.
  Needless to say, no matter in the past, present or future, Omega is committed to giving every ladies watch its iconic precision quality and beautiful style, and will continue to draw inspiration from the outstanding women who choose Omega watches, Peers.

Categories: watches

Hamilton Khaki Landing Series Chronograph

Hamilton, who has a long history of aviation, has incorporated many flying elements into his classic ‘Landing’ series. The rotating inner ring on the dial can easily convert the important landing parameter ‘landing start point’ of the aircraft. The crown rotates the inner ring at 10 o’clock, so that the number displayed in the 9 o’clock position window is equal to the current ‘flying altitude’. The 3 o’clock position window can display the converted optimal landing distance, and the pilot can decide to start the landing accordingly. Timing. In addition, the ‘Landing’ series with two-time function has inscribed on the outer circle the names of 24 time zone representative cities or military time zone codes, allowing you to easily grasp the time when sailing across time zones.

Automatic movement / PVD or stainless steel / 44mm diameter / hour, minute, second indicator / calendar display / chronograph function / 100 meters waterproof School of Travel to the Sky

Categories: watches

See Also The New Modification Of The Steel Shell Glashütte Original

Many travelers need to travel frequently from one time zone to another for business or leisure travel. GLASHÜTTE ORIGINAL Original World Time watch is professionally designed to meet the complex needs of today’s global travelers. In 2015, World Time launched 18K rose gold and 18K white gold versions. In 2018, the watch once again launched an elegant stainless steel version. Through the innovative time zone mechanism on the watch-showing the day and night time of the local and destination in the 35 world time zones currently in use, the brand’s Saxony factory stores the time around the world on the wrists of global travelers.

Following the rose gold and platinum models, Glashütte’s original Senator Cosmopolite watch has a new stainless steel version in 2018, and the threshold will be revised again.

The new Senator World Time watch is matched with Glashütte’s original typical style, with a very modern appearance and temperament. The dark blue pear-shaped hands slide easily over the matte white dial, passing the new blue Arabic numerals and hour markers. Black details provide elegant embellishments on various display windows. Two slim display windows are positioned harmoniously at 8 o’clock on the faceplate; the International Airport Code (IATA) is used to indicate the destination in one of three colors, taking into account daylight saving time and standard time. The new design of the day and night display, with a small sun and stylish night sky elements, is located at 9 o’clock. The 44 mm diameter stainless steel case is complemented by satin and highly polished alternating finishes, and a dark blue Louisiana alligator leather strap with pin buckle or folding buckle.

Unlike the precious metal version, the watch’s day and night display is completely new, with a small sun and stylish night sky elements, while the dark blue pear-shaped hands slide easily over the matte white dial, through the new blue Arabic numerals and hour Mark

With the parliamentary world time watch, the wearer can set the day and night time in two time zones at the same time, without any time difference calculation. Through a time zone ring, you can select the currently used time zone among all 35 world time zones, and each time zone is represented by the corresponding official international airport code. Of the 35 official time zones, 24 time zones that differ from the Greenwich Mean Time (GMT) by one hour are displayed in black windows at the 8 o’clock position in the international airport code. The other eight time zones that differ from Greenwich Mean Time by half an hour are indicated by the blue international airport code, while the remaining three time zones that differ by three quarters of an hour are indicated by the red international airport code; through color changes, the wearer can Quickly determine deviations from Greenwich Mean Time.

Through a time zone ring, you can select the currently used time zone among all 35 world time zones, each time zone is represented by the corresponding official international airport code

Two windows at 8 o’clock on the faceplate allow the wearer to distinguish between summer time and standard time (summer time DST / standard time STD); in addition, the day and night of the local and destination can be determined. When traveling, the complex mechanism of the movement adjusts the necessary dates forward or backward.

The 89-02 movement is equipped with an eccentric automatic disk. The oscillation system is adjusted by four golden screws on the edge of the balance wheel: the non-clamping spring allows the movement to run continuously for a longer time, thereby achieving higher accuracy.

The 89-02 calibre was developed in-house at the watchmaking factory in Glashütte. It contains more than 400 parts, is equipped with an eccentric automatic disc, has a frequency of 4 Hz, and has a power reserve of at least 72 hours. The shock system is adjusted by four golden screws on the edge of the balance wheel: the cardless hairspring allows the movement to run continuously for longer periods of time, thereby achieving higher accuracy. When a traveler wishes to set the destination time, the unique mechanism of the Senator Cosmopolite World Time watch is activated: when traveling eastward (time ahead), the wearer can rotate the crown at 4 o’clock clockwise until the destination time zone The IATA code appears in the corresponding DST or STD window. If traveling westward (time delay), the wearer rotates the crown counterclockwise. In both cases, the central hour and minute hands jump forward or backward in 15-minute steps until the IATA code of the destination time zone is displayed in the corresponding DST or STD window. After that, the traveler does not need to make any further changes: the central hour and minute hands will indicate the correct time at the destination, with the correct day and night display at 9 o’clock and the correct date for the traveler’s destination.

Senator Cosmopolite

Stainless steel material / 89-02 self-winding movement / hour, minute, small second, large date display / world time zone display / dual time display / day and night display / sapphire crystal, transparent bottom cover / water resistance 50 meters / diameter 44mm

Categories: watches

Chopard Happy Sport Series

The new HappySport series continues the spirit of this series of prototype watches, with a 36 mm rose gold case and a polished or diamond bezel. The grey guilloché dial complements the 18K rose gold bracelet or the grey matte canvas strap.

   Over the past 25 years, the HappySport series has launched more than 1,000 models. The rich and diverse styles reflect the rich creativity and exquisite craftsmanship of modern watch and jewelry brand Chopard. Four new 18K rose gold models have been added to the collection, with polished or diamond bezels, 18K rose gold bracelets or grey matte canvas straps. The watch is equipped with a guilloché silver dial, exquisite and elegant, pays homage to the traditional decoration of classic watchmaking, and is the ideal background to highlight seven agile diamonds. Smart Diamonds presents a charming ballet for the owners of the HappySport series of watches, corresponding to the wearer’s own body movements.

HappySport watches: a new interpretation of time

   In 1993, Caroline Scheufele, co-president of Chopard, upholding the spirit of advancing with the times, pioneered the combination of stainless steel and diamond to design a sports watch-HappySport series, Called a bold avant-garde innovation. The diamonds on the dial follow the spirit of HappyDiamonds, as dancers freely spin between two layers of sapphire glass, and this unique design quickly made the HappySport series watch the icon of the Geneva brand Chopard. The field is leading.

For more details, please pay attention to the live feature of the Basel Watch Fair:

Categories: watches

Hermès Adds Two New Versions Of Its Arceau Watch Series

The Hermès Arceau watch series is a classic created by brand designer Henri d ‘Origny in 1978. Recently, two new versions have been added to the collection.
The common feature of these models is their asymmetrical lugs: the design of the lugs connected to the stirrup belt is reminiscent of Hermès’s creation of high-end saddles and harnesses. However, the distinctive italic Arceau time stamp no longer exists, replaced by a special straw pattern embedded elegantly in the dial.

A 41-mm-diameter white gold case with blue and black V-shaped and small square Hermès ties.
Equipped with Manufacture Vaucher’s Calibre H1928 self-winding movement made exclusively for Hermès, both watches have a power reserve of 55 hours. The matte indigo alligator strap matches the color of the straw dial.
These two collector’s models were introduced together in the precious Makassar black and ebony watch box. The watch box itself is also inlaid with straw patterns. Its handicraft reflects the aesthetic core of the House of Hermès.

Categories: watches

Master Control’s 25th Anniversary, Jaeger-lecoultre Presents Three New Works

The Jaeger-LeCoultre Master Control series was launched in 1992 and it has been 25 years. On this occasion, Jaeger-LeCoultre presents three new Master Control series. This series combines classic aesthetic design and excellent technology, highlighting the extraordinary quality of the self-made movement in the workshop, symbolizing the superb watchmaking tradition inherited from Jaeger-LeCoultre.

   In line with the 25th anniversary of the collection, Jaeger-LeCoultre draws inspiration from the many classics of the brand’s round watches, presents the three iconic functions of the series in a new way, and introduces the Master Control Date, the Master Chronograph Watches and Master Geographic watches. The date display, chronograph function and geography complication are the companions of daily life, which also contributed to the success of the Master Control series. Today, Jaeger-LeCoultre presents new works.
Retro design
   This series follows the classic design and is equipped with a self-winding mechanical movement with a retro blue tone. On the dial in marine blue, the hollowed-out Barton hands, blue steel central seconds hand, complex function display and minute scale ring are clearly visible. All three newly designed elegant watches are paired with dark blue tones of crocodile leather straps, showing men’s elegant style.
   All three cleverly display the light and shadow effects, and have a polished bezel and lugs, and the case is polished with satin to add more refinement and charm. The dial’s outer ring is decorated with a ring-shaped satin finish, while the center has an opal-like appearance with sharp contrast. The watch refracts light at different angles, making the display functions clearer and easier to read. The dial features black hour markers, which highlight the contrast of colors.
Jaeger-LeCoultre Master Control Date

   This watch exudes irresistible charm, its simple and pure lines, and its rounded shape reflect the essence of the Master Control series. The dial features iconic digital hour markers at 6 o’clock, 9 o’clock and 12 o’clock, and a date display at 3 o’clock. This simple feature is still a must-have feature for watches today. The case has a diameter of 39 mm and is equipped with a self-winding mechanical movement. Through the sapphire crystal caseback, the wearer can admire the Jaeger-LeCoultre 899/1 mechanical movement and its 22K gold rotor.
Jaeger-LeCoultre Master Chronograph

   This chronograph is stylishly designed, inspired by classic models, with the lines of the Master Control collection. The leisurely and elegant appearance makes watch enthusiasts who love classic timekeeping complication at the same time looking for unique watches. The case hoop is equipped with two easy-to-use buttons for convenient use of the timekeeping function. The hour and minute counters are harmoniously distributed on the dial. The chronograph dial is eye-catching blue, contrasting with the blue steel hands and the low-speed tachymeter scale on the outer edge of the watch. This practical function can easily measure the speed of the object moving between two points. This self-winding watch has a 40 mm diameter case that is vibrant and looks great on the wrist.
Jaeger-LeCoultre Master Geographic

   The Jaeger-LeCoultre Master Geographic watch is a representative model of the Master Control series, bringing travelers an unprecedented second time zone reading experience. The window below the dial shows the names of 24 cities around the world, representing global time zones. The second time zone time display can be easily adjusted through the crown at 10 o’clock on the case. This function is decorated with a circular guilloche pattern to refract light at a new angle, forming an elegant contrast with other dial decorations. This distinctive blue watch gives a refreshing look while showing a timeless style.
Master watches have been rigorously tested for over 25 years

   The Master Control series is the first of Jaeger-LeCoultre’s 1000 Hours Control internally certified series, hence the name. Watches have to pass a series of rigorous tests to ensure accuracy and reliability. Since then, this test has been extended to all the timepiece series of Jaeger-LeCoultre. During the 6-week test period, the watch was tested in 6 different wearing positions. Whether it’s temperature change, impact, power reserve or water resistance, every test is meticulous, ensuring that every watch will satisfy its future owners.

Categories: watches