Vacheron Constantin: Swiss Watch From French Noble Blood
‘Minimum batch, best quality, highest selling price’ has always been Vacheron Constantin’s business strategy. Today, Vacheron Constantin’s plant in Geneva produces only 6,000 watches per year. Since 1840, the production drawings, records, sales date and movement case number of each watch have been kept intact in the company’s filing cabinet.
Vacheron Constantin Quai de l’ile Collection
Starting from the 16th century, in order to avoid religious persecution, a large number of French Protestant artisans, craftsmen, jewellers and watchmakers came to neutral Geneva to restart their business. In 1755, the young French watch designer Jean-Marc Vacheron opened a studio in Geneva to design and manufacture the first silver watch with an enamel dial, which became the beginning of Vacheron Constantin. In 1819, Jean-Marc’s grandson invited Francois Constantin to join the company, and the company’s products have since acquired the brand name ‘Vacheron Constantin’. Since then, Vacheron Constantin has begun his own art of watchmaking.
They combine exquisite technology, rigorous testing and perfect modeling to create one classic after another, which is noble and elegant and has great collection value. In the long years of watchmaking, it has become a symbol of luxury and elegance.
Mr. Tao Ruisi, Vacheron Constantin’s global CEO
At the National Museum of Singapore, ‘Watchmaking Legends from 1755’ watchmaking craft exhibition, ‘Robo Report’ and Vacheron Constantin’s global CEO Mr. Tao Ruisi had a dialogue on brand, quality, service, commitment.
For tradition, the most important thing is persistence
R: Vacheron Constantin hosted this large-scale exhibition. It is said that this exhibition will select suitable places to tour around the world. For what purpose does the brand plan this exhibition?
Tao: This is the first antique watch exhibition in the history of Vacheron Constantin. Many of the exhibits were taken from the Geneva Heritage Museum for the first time. Some exhibits can only be touched by the curator. It is not a marketing activity in the purest sense, but it wants to let everyone know more that Vacheron Constantin will adhere to the brand reputation of integrity for more than 250 years, and use our quality to satisfy customers around the world. We are a responsible brand and will always be responsible to our customers. We have been doing this for more than 250 years.
We persist in letting people interested in Vacheron Constantin and watchmaking around the world understand the traditions of the watch industry, and at the same time sort out their own traditions. For tradition, the simplest rule is to stick to it. In Vacheron Constantin’s brand motto, I usually convey this insistence by following three watchmaking principles: technology, aesthetics and craftsmanship.
Vacheron Constantin Patrimony heritage series
R: For our readers, valuing a brand is not just about its products, but more about the brand’s high-quality service brought about by history. What is unique about Vacheron Constantin’s service?
Tao: This is a good question. Our high-quality service is based on our accumulation of more than 250 years. We have always been there to feel the people who own Vacheron Constantin and those who are planning to own Vacheron Constantin watches. What their needs are, no matter whether the demand is small or not, it cannot be considered Insignificant; constant innovation means giving your customers a blueprint and highest value satisfaction before they have come up with their dreams and needs.
We have two centers in Geneva, one is a watchmaker training center, people from all over the country can participate, and you can make watches after graduation. There is also a complex machinery center, where some senior watchmakers and masters of watch repair are trained. There are already some staff from China who have been trained in Geneva, and they will provide some repair and maintenance work for guests after returning home. We have the ‘House of Vacheron Constantin’ in Shanghai. Here, customers can not only repair and maintain their favorite watches, but also understand Vacheron Constantin’s watchmaking craftsmanship and can communicate with watchmakers from Switzerland. This is a lot. None of the brands. I can proudly tell you that each of our watches has enough spare parts. Any watch you use for repair can find its exclusive parts, even if you bring a watch a century ago .
Many people do not understand that in addition to precision art as its responsibility, Vacheron Constantin also has romantic French descent in the brand’s blood. Jean Marc Vacheron is the founder and philosopher of Vacheron Constantin. He is a good friend of Rousseau and Voltaire. That is, he established the world’s first watch factory. This watch factory was the predecessor of Vacheron Constantin. The imprints of various French cultures made Vacheron Constantin a brand full of aristocracy.