Month: May 2020

Hublot And Chelsea Launch The First Classic Fusion Series Chelsea Special Limited Edition Chronograph

Hublot and Chelsea Football Club jointly launch the first classic fusion series Chelsea Special Edition chronograph to celebrate the dynamic partnership between the world-renowned Swiss watchmaker and the Premier League champion team last season, The watch is limited to 200 pieces.

   The official launch of the new watch was held at the Chelsea Football Club Surrey training base. Hublot CEO Ricardo Guadalupe, Chelsea Football Club Managing Director Christian Paslow, Chelsea Football Club player Nemanja Martic, Francisco Fabregas, Eden Azar, Pedro and Bertrand Traore attended the event. To commemorate this special moment, five players led guests to participate in the football shooting challenge, win tickets to the home game against Manchester City, and the opportunity to visit the stadium.

   The new watch is the perfect combination of both values. The iconic Swiss watchmaking brands and world-renowned football clubs are all closely linked to quality, tradition and a relentless pursuit of excellence. For Hublot, this means creating high-quality, technically flawless watches that blend stylish design and the highest manufacturing standards; for Chelsea (or the ‘Blue Army’), the technology is smooth and accurate, and high-quality football clubs Motivate them to do better.

   In August 2015, after the first round of the Premier League in the 2015-16 season, Hublot and Chelsea announced a partnership. LED score screens, banners on the side of the court, and clocks placed at key locations around the court, Hublot are everywhere in Chelsea Stamford Bridge.

   Hublot CEO Ricardo Guadalupe said: ‘The cooperation with Chelsea has achieved great results in the past 6 months, and two great names have come together to become a source of happiness. Chelsea is home to the world The most fashionable city in the world (London), the team has a unique and distinctive style, the classic fusion series Chelsea Special Edition watch is not only a concentrated expression of two legendary names, but also an ideal choice for Chelsea Football Club. We sincerely wish Chelsea in 2015 Everything goes smoothly in the remaining games of the -16 season. Hublot loves football! ‘

   Christian Paslow, Managing Director of Chelsea, said: ‘I’m very glad to see the team’s name on this exquisite Swiss luxury watch. Thank you Hublot for your continued support and enthusiasm. Hublot is a cooperation we cherish. Partner, the classic Fusion Chelsea Special Edition watch has breathed life into the cooperation between the two parties, and it is an honor to witness this wonderful moment. ‘

   Classic Fusion Collection Chelsea Special Limited Edition with 45mm satin finish & polished titanium case and bezel, equipped with HUB1143 self-winding chronograph movement, chronograph laps at 3 and 9 o’clock, 6 o’clock Clock position with date display window, and can provide 42 hours power reserve. Through the sapphire crystal case back, the movement can be carefully retouched. In addition to the 12 o’clock position on the dial, the Chelsea Lion logo is also decorated on the sapphire crystal case back, touching the pulse, really close to the heart of the wearer.

   The blue dial is inspired by Chelsea’s iconic colours and is decorated with satin sunburst, hand-applied with the Chelsea lion logo at 12 o’clock. Water-resistant to 50 meters, the watch has a black leather strap (blue rubber lining and trim) and a stainless steel folding clasp.

   With the release of this new timepiece, Hublot once again emphasized the close connection between the brand and the sports world, especially football, and interpreted the spiritual connotation of the Hublot Love Football slogan. It is one of the most prestigious football clubs in the world. (Photo / text watch home Xu Chaoyang)

2014 Baselworld Baselworld —- Hysek Verdict 46mm Skeleton Double

HYSEK brought surprise again, and introduced the VERDICT 46mm Skeleton Double Tourbillon, the sibling of the famous VERDICT double tourbillon watch. The design and assembly of this watch is entirely done independently by the brand’s Swiss watch factory.

Reflecting HYSEK’s unique watchmaking technology, combined with watchmaking knowledge and bold creativity, the VERDICT 46mm double tourbillon watch can now provide the heart of the watch with a sapphire and blue tone dial. This double tourbillon is carefully crafted by HYSEK watchmakers and has over 331 components. The two tourbillons operate independently of each other and are connected by a differential gear mechanism by a double-precision fully automatic movement, giving this watch luxury and uniqueness.

HYSEK focuses on crafting this movement by hand, such as the rose compass decoration on platinum splints. The dial is contrasted by a polished sapphire and polished case. This translucent mechanical watch allows us to appreciate the fine craftsmanship also through the sapphire on the back of the watch. HYSEK did not forget that the date is displayed at 1 o’clock. A double oscillating weight is at 10 o’clock, which increases the power reserve of the movement. This watch is limited to 8 pieces worldwide.

Citizen’s ‘intellectual Progress’

2010 is the 80th anniversary of the establishment of Citizen Timepiece Co., Ltd. (hereinafter referred to as Citizen), and it is also the 15th year that Citizen has officially launched its solar-powered watch. This year, Citizen not only launched Super Sky Eagle Deluxe Edition, Super Titanium, and Eco-Drive DOME, and other products integrating leading technology and unique design. It also launched a series of innovative measures at the service and marketing level.
For example, Citizen’s single product barcode is the first in the watch industry, which is equivalent to creating an ‘ID’ for each Citizen watch, which truly protects the rights and interests of consumers. In terms of channels, Citizen has increased the expansion of flagship stores.
In addition, Citizen has been committed to the construction of mid-to-high-end brand image. In August 2010, Citizen invited the popular superstar Takeshi Kaneshiro as the spokesperson, and tried to promote the brand image with greater force through its “innovative thinking”.
In order to convey the brand spirit to the public in a more visual way, Citizen has organized a C-thousands list, hoping to inspire the C-spirit of the Creativity, Challenge, and Commonweal by showing the rich life experiences of C-thousands.
In short, in order to get closer to consumers and display the Citizen brand in a more comprehensive manner, this old watch brand that has entered China for more than 50 years is committed to conquering the market with its technology products that combine technology and beauty.
& ldquo; From the advent of the first Eco-Drive watch to the first to develop a radio-controlled watch, Citizen has been adhering to the spirit of & ldquo; never stopping & rdquo; innovation is an inherent gene of Citizen. Challenge, can Citizen lead the development trend of watch technology. & rdquo; The general manager of Citizen (China) Watch Co., Ltd. Ryufu Sugawa told the reporter of ‘New Marketing’.
Market positioning ‘New Marketing’: Citizen recently put forward the concept of a C-class master. This is a very new concept. What is a C-class master? Is this a concept you introduced specifically for the Chinese market?
Sumikawa Ryufu: We want to convey a message through the C celebrity list: Citizen is an innovative brand and has been challenging ourselves. The activities of the C-class masters emphasized the courage to innovate, dare to challenge, and enthusiasm for public welfare, which was in line with the brand spirit of Citizen. The several celebrities selected in the C-class talent list are very good young people in different fields, which reflects the spirit shared by the current generation of white-collar workers. We want to promote such a C-spirit through the C-staff list. This event is tailored for the Chinese market.
新 ‘New Marketing’: Many multinational companies analyze the Chinese market and believe that the Chinese market is too complicated. How does Citizen deal with the complexity of the regional market?
Sumikawa Ryufu: Citizen’s strategy when stratifying in the face of complex markets has commonalities and differences. The common thing is that the image must be unified. We sell more than 300 products, and dealers can choose products based on regional market characteristics. This is very flexible. But the same thing is that no matter where it is, it should reflect the ‘fusion of technology and beauty’ of Citizen and convey the spirit of the brand. Others allow dealers to choose, they know what the needs of the local market are, which can eliminate some regional differences in perception.
‘New Marketing’: What do you think are the preferences of Chinese consumers for watch consumption?
Izumikawa Ryufu: Their preferences are actually to choose watches based on their own preferences, attitudes and aesthetics, so as long as we make watches in line with the spirit of our own transmission, consumers will like them. ‘The fragrance of wine is not afraid of the alleys deep’, but now the fragrance of wine must let everyone know its existence, we must let the consumer groups know so as to resonate with them, and it is a kind of ideological resonance so that we can make it Have a sense of identity with the Citizen brand.
新 ‘New Marketing’: With the changes in the watch market, who are the target consumers of Citizen today?
Sumikawa Ryufu: Social elites and white-collar workers aged 25 to 40.
新 ‘New Marketing’: What are the advantages of Citizen watches that will surely impress these people?
Ningzhuo Chuanfu: Citizen is no longer a mid-range brand, we are positioned as a mid-to-high-end brand. Citizen has entered China for more than half a century, and has a very wide user base and high visibility. For a long time, Citizen has been constantly developing and insisting on innovation. This spirit of challenge and transcendence has kept Citizen in a leading position in the international watch industry.
As a comprehensive manufacturer, the movement used by each Citizen watch is produced by ourselves. At the same time, we can also improve the movement according to the design of the watch, or change the design of the watch according to the movement. From the day of its birth, Citizen’s mission is to provide high-end products and high-level services to all citizens around the world. We must not only do a good job of products, but also provide consumers with high-quality and reliable pre-sale, sale and after-sales service.
Today, the watch is no longer a simple timing tool, but also reflects the personality of the wearer. Adhering to the brand concept of “Persistent Passion, Intellectual Progress”, Citizen Watch hopes to convey a positive attitude towards life to the public and allow the public to fully understand the unique brand charm of Citizen.
Brand Promotion ‘New Marketing’: Although Citizen is positioned at the mid-to-high end, it may still be a mid-end brand in the minds of many consumers. What has Citizen done in improving its brand image?
Sumikawa Ryufu: First, the unified image of the terminal is mainly hardware construction, such as a unified VI system.
Second, we have a set of professional training methods for shopping guides. Citizen shopping guides in any region will use standardized services and sales etiquette in the sales process.
In addition, we also set up a consumer hotline. In the past, consumers did not have local consultation and complaints. After we established the hotline, there were constant calls. We gave timely answers to many confusions and incomprehensions, and this service was run through The whole process of before, during and after sale.
Moreover, we choose Takeshi Kaneshiro as the spokesperson for ‘innovative thinking’ advertising, and strive to make Citizen present a new image. Judging from user word-of-mouth and market feedback, our spokesperson advertisements have been positively recognized by the public, which shows that we chose Mr. Jinchengwu as a brand spokesperson is a very correct choice. As a superstar with international influence, Mr. Takeshi Kaneshiro has a high popularity no matter in Mainland China, Hong Kong and Taiwan, or Singapore and Malaysia. His mature, wise and strong personal image, he is committed to innovative products. The spirit of the R & D brand is highly consistent.
新 ‘New Marketing’: DOME launched by Citizen sells for 26,600 yuan, and the price is relatively high. Does Citizen want a high-priced strategy to create a high-end brand image?
Sumikawa Ryufu: DOME uses a light kinetic energy radio wave movement, which can receive radio signals from multiple stations (China, Europe, the United States, Japan) and automatically check the time, which is very accurate and convenient. In appearance, the case of this watch is polished by hand, each piece is unique and very precious. This manual sanding process can only be done by three or four people in the world, and the requirements on skills are very high. It may be only a dozen to make 100, because the process is complicated and the cost is high, so the price is high. Through DOME, we want to let consumers know the existence of Citizen’s cutting-edge products, and at the same time, consumers want to understand Citizen’s high-end products, and consumers want to experience Citizen’s leading technology and perfect design.
新 ‘New Marketing’: Technology is easy to be imitated, will this create a certain resistance to the promotion of brand image?
Lian Chuan Longfu: It is not only technology that supports the brand, but also the spirit of the brand, the brand’s ideas, and how to embed its consciousness into the brand. Comparing it from a product perspective, Citizen’s workmanship is different from other brands, so it is necessary to not only use technology to interpret the brand, but also a comprehensive explanation including the meaning of the brand.
Channel layout ‘New Marketing’: Citizen entered the Chinese market relatively early among watch brands. Does your flagship store integrate the original channels or re-select a new flagship store?
Izumikawa Ryufu: It is a re-selection. Citizen entered the Chinese market relatively early, and Citizen, Plum Blossom, Rome and other brands are relatively well-known in the Chinese market. But as Chinese consumers have more and more choices, we need to improve our brand image and brand value as much as possible. While adhering to light energy as the core technology of Citizen, we have expanded our product line and paid more attention to humanity and personality. These need to be supported by strong flagship stores. The original channel layout can no longer meet today’s market needs, so the current flagship store is completely reopened in accordance with Citizen’s strategy in the Chinese market.
新 ‘New Marketing’: What are the main issues you consider when opening a flagship store? Will it be restricted to which cities?
Sumikawa Ryufu: It is mainly to see which regions are suitable for opening flagship stores. Many flagship stores are jointly operated by Citizen and dealers. The dealers understand the local situation. We help them solve their worries. The maintenance of the flagship store is jointly completed by us and the dealers. We will not set the number of cities to drive, nor will we say that we will not drive when we exceed the budget in that year. We must maintain mobility in accordance with market demand.
The purpose of opening a flagship store or a specialty store is nothing more than to provide a comfortable and pleasant shopping environment for local consumers, to allow consumers to directly experience the innovative technology and taste of life brought by Citizen, and to give consumers more choices.
新 ‘New Marketing’: What are your criteria for selecting a dealer?
Izumi Chuanfu: First of all, they must understand the brand idea of ​​Citizen, and at the same time, they must cooperate with the pace of Citizen’s market promotion. If you fail to do both, you cannot become a partner for the time being.
新 ‘New Marketing’: When it comes to fashion, there is a saying that the United States affects Japan, Japan affects South Korea, South Korea affects Taiwan and Hong Kong of China, and finally affects Mainland China. Now that the market is becoming more and more open, what do you think of the development of watches in the Chinese mainland market?
Sumikawa Ryufu: I think the market is now in sync. There is no one who influences others. Chinese young people are very thoughtful and mature.
At present, the unit prices of some of our products in the Chinese market have exceeded the United States and Japan. We have unique products in the Chinese market because the consumer group has accepted our concept and accepted our price point. In fact, many high-end brands are now targeting the Chinese market. With the economic downturn in Europe and the United States, the consumption of high-end products in the Chinese market has not been greatly affected, so everyone has locked up emerging markets in China. We also value the Chinese market.

Dior Creates The New Dior Viii Black High-precision Ceramic Watch

Dior is proud to announce that it will work with the legendary Harrods department store in the UK to create a limited edition watch series for 2013. To celebrate this special cooperation plan, Dior combines the brand elements with British classic shapes and colors.

 The new watch uses the classic British red as the main axis, and uses the rare and precious trapezoid-cut ruby ​​and pink corundum to inlay the entire bezel to create a rich layered sense of overlapping layers of feathers and dresses. It is combined with Dior VIII black high-precision ceramics to show the whole The extraordinary imperial grace of noble grace.

 Dior Timepieces and Harrods in London, England are representatives of classic and legendary luxury. The origin of the two dates back to the 1950s. Mr. Christian Dior loves British culture and his works are highly respected by the British royal family. Princess Margaret of the British royal family dressed in a special evening dress from Dior to attend the 21st birthday party and also visited the main store of Dior Montaigne Avenue. The legendary Duchess of Windsor is also a fan of Dior Haute Couture dresses.

People Who Are Good At Tossing Movements – Aimi

Maurice Lacroix (Amy) believes that she has a very high status in the eyes of her cousin. Amy has always followed the line of conscience. With her intentional movement, the high cost performance leaves a deep impression. Amy’s predecessor was a watch parts factory that was responsible for assembling watches for other brands. It was not formally established until 1975, after having extensive experience and customer markets. I guess Amy’s boss is a master of movement players. He likes to buy old movements in stock everywhere, and then take them back and refit them to be carried in his own brand. Prior to the release of the first self-produced movement in 2006, Amy was simply a king of modification: the number of movements involved is innumerable, and it is particularly interesting that Amy has made a number of limited styles with this stock of movements. Selling a lot is priceless. How many movements has Amy used? Rather than a watch manufacturer, it is better to say that it is a movement processing factory. The used movement brands are the following: FHF, UNITAS, VENUS, PESAUX, VALJOUX, AS, ETA, LJP. Among them, the most used is the movement of the ETA Group, a large amount of material, coupled with Amy’s own modification features, will play 7001, 2824, 2892 very slippery. Today, this Le Méridien model 70752-the movement uses VALJOUX72C, is also a well-known timing movement. Known for its use in Rolex Daytons, its structural design is precise and durable, and its materials have been used by many brands. The VJ72 was produced from 1946 to 1974. The improved version of the VJ92 in the later period simplified the parts, but the movement lacked a touch of charm. The strength of VALJOUX movement factory is unquestionable. 7750 is a combination of comprehensive automation, cost and accuracy of VJ factory. As a must-have for chronograph movements, the 7750 exists like a god. Amy’s boss found this batch of stock VJ72C movements, polished them, and added his own shell to the surface. It is limited to 60 masterpieces. If you like Amy and watch friends who love movements, I believe this is your ultimate choice. You can see the gorgeous plate surface, full of elements filled on the low-temperature porcelain plate-four stitches, three-eye gold circle, double calendar window, and the classic design of symmetry. Zooming in to see the details, the hands interweave a gorgeous movement: the toffee hands for the minute and hour hands, the daily seconds hand and the large chronograph seconds hand at the nine o’clock position with a stick head, thirty minutes and twelve hours A diamond needle was used, and the last crescent needle pointed at the date. Classical design is not the same as being outdated, the division of labor is reasonable, and the model of clear instructions can exist in the watch industry. The design of the onion handle head is large and the texture is deep to ensure that when it is manually rotated to add energy, the comfortable feel makes everyone love the winding of the beloved watch every day. When turning round and round, I suddenly thought of the preciousness of time, or did I have to work hard to gain something, or do a few things today. The small habit of winding by hand is not boring, because he becomes your mentor, and he spurs you inadvertently or intentionally every day. The gold buckle design is often the most attentive. It is more elegant and noble than steel. The imprint is full of hidden positions on the back, and the identity is self-evident. The buckle’s tongue looks like a slide, ensuring the fit of the belt to the wrist. Amy, who has both face and lining, how can I miss this movement, open the window and design through it, and carry the ML70 movement-the Valjoux72C movement called the door, which will polish the original rough movement again. Replace with the baked blue screws. The antique movement turned around gorgeously, paying tribute to the classic chronograph. ML70 movement parameters: diameter 29.5MM, thickness 6.95MM, swing frequency 18000, number of parts 169, 17 diamonds, screw balance, guide wheel column timing structure, five-azimuth observatory adjustment. Limited by the cost and market constraints at the time, timing has always been laborious. Only a few factories make timing movements. Venus, Valjoux, Lemania, Minerva, and Longines, the traditional chronograph movement factories, were all outstanding at the time. Its classic representative works are not described here, but in the later period, the emergence of automatic components has impacted the traditional manual timing market. In addition, the timekeeping function has gradually separated from market demand, and its existence is more a demonstration of mechanical beauty. The transmission gear, Y splint, spring bar, lever, star wheel column, screw balance are all at a glance. Fine manual polishing and reasonable and beautiful layout are the charm of mechanical watches. The size of W: 38MM and T: 13MM is generous. The case of K gold with brown crocodile straps can well set off the noble feeling. The retro dial matches the antique movement to play the best classical movement. If you like machinery, manual timing is the threshold that cannot be avoided. When a good movement meets, you must start immediately. If you miss it, you will only pay a greater price next time. Is he worth it? Well worth it!

Ocean Complex Three Men’s Dive Watch Recommendations

Because of its excellent appearance and durable characteristics, diving watches are liked by most men. Below, Watch House brings you three classic and durable diving watches that are popular all year round.
Rolex Oyster Perpetual Sea-Dweller

Model: 126600
Movement type: automatic winding
Case material: stainless steel
Strap material: stainless steel
Case diameter: 43 mm
Details of the model: 43 mm case, and for the convenience of reading the calendar, for the first time, a small window convex lens was added to the sapphire mirror at 3 o’clock. The classic red lettering ‘Sea-Dweller’ on the dial is borrowed from the first sea-dweller watch. The winding crown is equipped with a triple-lock triple waterproof system, which is firmly screwed to the case, and has a waterproof performance comparable to that of a submarine door. The crown is protected by a crown guard, which is integrated into the middle case. Equipped with the new Rolex 3235 movement, this movement is the first time for Rolex professional watches. With 14 patents, this movement is outstanding in terms of precision, power reserve, shock and magnetic resistance, convenience and reliability, and perfectly showcases Rolex’s superb technology. This movement is equipped with Rolex’s new patented Chronergy escapement, which provides a 70-hour power reserve.
Omega Seahorse Series Ocean Black ‘Deep Ocean Black’ Watch

Movement type: automatic winding
Case material: Black ceramic
Strap Material: Rubber
Case diameter: 45.5 mm
Price: 84,000 RMB
Watch details: The watch is equipped with a black rubber strap with white stitching and a black ceramic folding buckle. In addition to its unique design, the Omega Ocean Universe ‘Deep Ocean Black’ watch is water-resistant to 600 meters and is equipped with the Omega 8906 to Zhen Observatory movement. Each ‘Dark Sea Black’ watch has passed eight rigorous tests set up by the Swiss Federal Institute of Metrology (METAS), and has been awarded the title of ‘Zhenzhen Observatory’.
Blancpain Fifty Fathoms

Model: 5000-0240-O52A
Movement type: automatic winding
Case material: gray ceramic
Strap Material: Canvas
Case diameter: 43.6 mm
Price: 98,000 RMB
Watch details: blancpain / 43730 /
Watch Reviews: Blancpain’s Fifty Fathoms diving watch has always been loved by table friends, and its appearance is suitable for any occasion. This can be made of gray ceramic material, with blue dial, blue ceramic bezel and blue strap, more vibrant colors. Unidirectional rotating frosted satin-grey ceramic with blue ceramic bezel, Liquidmetal dial, simple layout, big three hands and date display window, make it easy to read at a glance. Equipped with Blancpain’s 1315 movement and K gold oscillating weight, it provides a 120-hour power reserve.
Summary: The three most popular diving watches are outstanding in terms of appearance and performance, and are completely suitable for any occasion. The nature of the diving watch also makes them fearless for long-distance travel. It is no wonder that these three watches will become The most popular diving watch.

Enjoying The Sky Tasting Oris Grand Crown Pilot Altitude Measurement Table

In addition to the necessary clothing and equipment for outdoor experiences, a wrist companion who can ‘point the height’ will add a lot of fun to the journey. Oris has independently developed a large crown pilot altitude measurement table, which provides pilots, climbers, explorers, and scientific researchers with a high-performance professional tool, and has created a good outdoor activity partner.

   The Oris Large Crown Pilot Altimeter has two crowns. At 2 o’clock is the regular crown for adjusting the date and time and winding. The screwed crown at 4 o’clock is used to operate the altimeter. When the crown is tightened to the ‘0 position’, the altimeter does not work, and the watch is waterproof to 100 meters. When the crown is loosened to the ‘1 position’, the red ring is exposed and the altimeter device starts to operate. When the crown is pulled out to ‘2nd position’, the altimeter can take readings.

   After the setting is completed, the yellow indicator in the table will show the current altitude, and the red indicator will show the corresponding air pressure. The height scale is located on the outermost circle of the dial, and the highest measurement height is 15000 feet / 4500 meters. The air pressure scale is embedded between the altitude scale and the normal time dial scale. Once the altimeter function is used, the crown needs to be fastened to the ‘0 position’ as soon as possible, and the case must be re-locked to ensure that the watch is 100 meters waterproof again.

In summary: This watch has excellent functions, excellent performance, comfortable wearing, and masculine style. It is a watch that is very suitable for men. (Picture / Text Watch House Li Tongtong)

$ 380,000 Former First Lady Cartier Tank Watch Auction Sale

On June 21, 2017, at the Rare Watches and American Icons auction in New York, Cartier, formerly First Lady and Jacqueline Kennedy, once owned The tank watch was sold for $ 379,500 (including buyer’s commission). A portion of the auction proceeds from this watch and the original ’50-mile hike’ painting will be donated to the American Art Foundation. Not only does this watch have a famous provenance and rich history, it also has an interesting story behind it.

   This 18K gold Cartier tank watch was originally a gift from Jacqueline Kennedy’s brother-in-law, former Polish Prince Stanislaw ‘Stas’ Radziwill in 1963. Jacqueline Kennedy has worn this watch for decades, and we can see it in many iconic photos.

   The bottom of the watch is engraved with the words ‘Stas to Jackie / 23 Feb. 63 / 2:05 AM to 9:35 PM.’, Indicating that in 1963 Stas, Jacqueline Kennedy and relatives and friends took a 50-mile hike on Palm Beach Date, start time, and end time. This watch is one of the most important historical relics of President Kennedy’s golden age that has surfaced in recent years. The watch is equipped with a black lizard belt, which is also a favorite of Jacqueline Kennedy. The watch is in good condition, the dial is still original, and the lettering on the bottom of the watch is clearly visible.

   After receiving the watch presented by Stas, Jacqueline Kennedy created a painting depicting the sights of Stas and his friend Chuck Spalding after President Kennedy and Jacqueline completed the hike in 19 hours and 30 minutes Scene and handwritten ‘February 23, 1963 2:05 am to 9:35 pm / Jackie to Stas with love and admiration.’ The 50-mile hike was originally an event between President Kennedy and a close friend. It became a trend in the United States in early 1963, with thousands of Americans embarking on hiking trips and taking up physical and mental challenges.