Jaeger-LeCoultre launches a Reverso exclusive limited edition men’s watch (limited to 30 pieces), which is only sold at The Watch Gallery. This watch is jointly created by Jaeger-LeCoultre and The Watch Gallery. The blue lacquered dial with the same color as the commercial logo is part of the celebration of the 85th anniversary of the Reverso series.
The time goes back to 1931, an officer who broke the watch mirror in the Indian polo game, asked Jacques-David LeCoultre, hoping to have a watch that can stand the test of the polo game. Jacques-David LeCoultre’s solution is a watch that can be turned, so that only the metal case is exposed. The Reverso series was originally released as a sports watch. With the introduction of fashionable styles, the Reverso series has attracted more and more customers who love art deco.
Jaeger-LeCoultre’s limited edition for The Watch Gallery is the Grande Reverso Night & Day large-scale day and night display flip watch, equipped with Calibre 967B automatic movement, the bottom of the table is blank, can be customized for each customer. Adrian Maronneau, Director of Purchasing and Sales at The Watch Gallery, shared his story and was happy to be part of the 85th Anniversary celebration. ‘I have worked hard to persuade Jaeger-LeCoultre to produce a limited edition watch for many years and am very happy to recommend this Reverso flip series The Watch Gallery A limited edition watch with a unique blue dial and a limited edition of 30 pieces, achieving the perfect combination of low-key elegance and rareness. ‘
For more than ten years, the Swiss watchmaker IWC has been a close partner with Mercedes-AMG. A few days ago, Christoph Grainger-Herr, the chief executive of IWC, led the brand-new visual advertising campaign of Mercedes-AMG, showing his style. He wore a special edition of the IWC engineer’s sports chronograph ‘Mercedes-AMG 50th Anniversary’ and drove the new Mercedes-AMG E 53 4MATIC + Coupé coupe on the streets of New York to express the #SpeedUpInStyle lifestyle.
Mr. Christopher Glainger-Hale said: ‘I am excited to start this new and challenging journey with our close partners. During the shooting, the features and comfort of the Mercedes-AMG Coupe are comfortable and efficient. I was deeply impressed with the outstanding performance. The film also perfectly explained the common driving force of Mercedes-AMG and IWC: meticulous top-level engineering skills, uncompromising performance, unique design style, And the great fun and excitement that will always be there. ‘
Mercedes-AMG collaboration shines on IWC family
The special edition of IWC’s engineer’s sports chronograph ‘Mercedes-AMG 50th Anniversary’ (model: IW380902) is also a star that cannot be ignored in the film. This model was grandly released at the Nurburgring last year. It is a timepiece masterpiece specially launched to commemorate the 50th anniversary of Mercedes-AMG. It is limited to 250 pieces. The watch is equipped with IWC-made 89361 chronograph movement with flyback function; the case is made of titanium and the silver-plated dial is equipped with a speed scale; through the sapphire glass bottom, the antimagnetic soft iron inner case is clearly visible The design is inspired by the brake discs of the Mercedes-AMG high-performance sports car.
IWC Engineer’s Sports Chronograph ‘Mercedes-AMG 50th Anniversary’ Special Edition (Model: IW380902)
Long and close partnership
Since 2004, IWC and Mercedes-AMG have maintained close partnerships, respecting each other’s vibrant technical traditions and sharing common core values such as precision engineering skills and exclusive design aesthetics. Whether it is the high-performance cars and sports cars of Mercedes-AMG, or the precise timepieces of IWC, it attracts people who seek high quality and unique taste.